Huggies Creates Belt for Dad to 'Feel' the Baby's Kick. For a new Father's Day commercial the company that makes Huggies diapers will let a few expectant fathers experience (a little) of what it's like to be pregnant.
The Kimberly-Clark Corporation created a pair of pregnancy bands for expectant couples that replicate any baby movement felt by the mother on a matching band for the father so that dad can "feel" the baby kicking.
The pair of pregnancy bands, not currently available for sale, was created solely for a Huggies ad in Latin America, which shows real couples trying out the bands in a Buenos Aires hospital.
The large white bands cover both parents' abdomens and are filled with electronic sensors and LED lights. When the baby kicks in the mother's womb, the movement is replicated in the father's band, showing up with a quick burst of light and small vibrating impulses wherever the kick landed.
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