We think that babies need to be in a flat bed in a quiet room by themselves. But actually that's the worst way for baby to sleep. This $1,150 crib automatically calms crying babies back to sleep in minutes.
Inside the womb, babies have constant rhythmic sound and motion, and they're rocked into a trance by the motions. The sound in the womb is louder than a vacuum cleaner, it's a 'whoosh, whoosh, whoosh' sound of the blood whooshing through the arteries. That's why adults fall asleep in trains and planes and cars.
That rhythmic motion is calming for all of us, and for babies, it's essential for helping them sleep and so putting them in a flat bed, by themselves, in a quiet room, it's kind of like making an adult sleep on the floor without a pillow. It's just unnatural to them. Babies sleep best when they have those familiar cues.
And, so what's SNOO is able to do is give them the rhythms that they're used to, all night long, and then respond to them with motion and sound: A white noise machine that gets loud when the baby needs it, but then quiet when the baby doesn't need it.
Parents today, they need that extra bit of help to help promote the baby sleep to help keep the baby calmer, longer. On average, new parents are getting about six hours of sleep at night.
Studies showed that if you're getting six hours of sleep on a regular basis, you're pretty much the equivalent of drunk. It leads to marital stress, it leads to unsafe sleeping practices, bringing your baby in bed with you, or falling asleep on a sofa, and most importantly it's a main trigger for postpartum depression.
The goal of SNOO is to give that little bit of extra support to parents, so they get an extra hours sleep at night. So, it's not a magic bed. It's not going to put them down and suddenly they'll sleep for 48 hours. If a baby is hungry or has a dirty diaper, SNOO will not calm the baby down.
That actually is a cue to the parents that the baby needs them. A feeding, a change of diaper, sometimes just being held. It helps parents be smart and understand exactly their baby's cues are meaning. So, the special swaddle can be closed literally in five seconds, so the babies can't pop out and get unraveled.
Once they're in the swaddle, we can attach them to the bed, so it makes it impossible for them to roll over, even in the middle of the night. So, you can start using it even the first day that the baby is born. Babies will use this through this early infancy period, probably until around five or six months of age.
SNOO is able to increase sleep, and it makes parents understand better what their babies need. All of that rolled together is what makes this the safest baby bed that's ever been created.
More info: https://www.happiestbaby.com/products/57fc1c5bca82b6110015f275
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