Postpartum hemorrhage (also called PPH) is when a woman has heavy bleeding after giving birth. It’s a serious but rare condition. It usually happens within 1 day of giving birth, but it can happen up to 12 weeks after having a baby. About 1 to 5 in 100 women who have a baby (1 to 5 percent) have PPH.
The client’s product for treating postpartum hemorrhage (PPH) had been on the market for quite a while already. The client now wanted to draw attention to the fact that PPH is the most preventable cause of maternal death, affecting not only developing countries, but also developed nations.
The main goal was to communicate the advantages of an oxytocin analog over oxytocin itself in the treatment of PPH: The longer half-life of the analog allows for a convenient single injection rather than the administration of the solution through a drip.
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